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Part2事物类

PART 3-事物类-童年喜欢的玩具

1.How do advertisements influence children?

Advertisements prey on children through using bright colours and similar techniques to children’s animations. This influences children to want the product and in turn means the parents often must buy it. These advertisements use children as a tool to access the adults. Many times, the advertisement will also use a catchy jingle that kids will latch onto.

  • prey on 诱骗
  • animations 动画片
  • tool 工具
  • latch onto 锁定

2.Should advertising aimed at kids be prohibited?

Advertisements aimed at kids are not very ethical. Targeting children, a section of society without an income to influence those with buying power feels manipulative. Honestly, I think it should be prohibited – ads should only be aimed at those with the capacity to regulate their message. It can be hard for adults to ignore the behaviour of other parents too. If their friends also have a certain toy, it can add pressure on the parents to buy it.

  • ethical 有关道德的
  • buying power 购买力
  • manipulative 会控制的
  • prohibited 被禁止的
  • capacity 能力
  • regulate 管理,控制
  • add pressure 施压

3.What’s the difference between the toys kids play now and those they played in the past?

The toys kids play with these days are significantly more technology-focused, with all the bells and whistles attached. In the past, toys would be handmade or crafted with longevity in mind. These days they are cheap and plastic, they are made to break so that parents have to keep investing in new toys for their kids.

  • significantly 显著地
  • bells and whistles 铃声和口哨声
  • longevity 持久
  • invest 投资

4.Do you think parents should buy more toys for their kids or spend more time with them?

Quality time is more important than toys. Kids are more likely to value the time they spend with family and feel more loved than if they spend hours alone with their toys. Many parents make this mistake which leads to spoilt, unhappy children. It is much healthier to spend your time with people over toys. In fact, the key message in family films is that spending time with your children is necessary, and replacing that with anything else will fail.

  • Quality time 陪孩子的珍贵时间
  • spoilt 宠坏的
  • much healthier 健康得多
  • key message 关键信息
  • replacing 替代

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