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ielts 范文

5月29日大陆雅思写作8分范文 | 广告的积极影响和消极影响 ​​​

Some people think advertising may have positive economic effects. Others think it has negative social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your opinion.

有些人认为广告可能会产生积极的经济影响。另一些人则认为它有负面的社会影响,因为个人对自己是谁和他们拥有什么不满意。讨论这两种观点,并发表你的意见。

媒体类+社会类的双观点讨论题

Brainstorming 头脑风暴

I started by brainstorming on the positive economic effects of advertising, and then what the negative social effects might be. I also researched the subject through articles in The New Yorker, Forbes magazine, The Guardian and CNN, and read articles from finance, psychology and advertising websites. I then listed the points.

我首先用头脑风暴来讨论广告对积极的经济影响,然后是负面的社会影响可能是什么。我还通过《纽约客》、《福布斯》杂志、《卫报》和CNN上的文章来研究这个主题,并阅读了来自金融、心理学和广告网站上的文章。然后我列出了这些要点。

Positive economic effects:

  • Boosts the economy by people spending
  • Creates healthy competition by producers and manufacturers – no monopoly
  • Creates a desire for better and more efficient products – makes money and makes our lives easier
  • Demand for products means more jobs

积极的经济影响:

  • 通过人们消费提振经济
  • 由生产者和制造商创造健康的竞争,没有垄断
  • 创造了对更好、更高效的产品的渴望——赚钱,使我们的生活更容易
  • 对产品的需求意味着会有更多的工作机会

Negative social effects:

  • People never satisfied with what they have so keep consuming
  • People keep consuming so they get into debt
  • Constant comparison to what other people have
  • Technology changing all the time, so new products soon become old and obsolete
  • Creates waste – bad for the environment
  • People work longer hours to have more money to spend – neglect health, family

负面社会影响:

  • 人们永远都不满足于他们不断消费的东西
  • 人们不断地消费,所以他们就会负债
  • 与其他人的比较
  • 技术一直在变化,所以新产品很快就变老过时
  • 对环境有害
  • 人们工作时间更长,有更多的钱花——忽视健康,家庭

I decided the first paragraph would focus on the positive economic effects, and chose two points to focus on.

我决定将(主体)第一段集中于积极的经济影响,并选择了两点来阐述。

Paragraph one:

  • Boosts the economy by people spending
  • Demand for products means more jobs

(主体)第一段:

  • 通过人们消费提振经济
  • 对产品的需求意味着会有更多的工作机会

In the second paragraph, I gave my own opinion and focused on two specific negative social effects of advertising.

在(主体)第二段中,我给出了我自己的观点,并主要了广告的两个具体的负面社会影响。

Paragraph two:

  • Creates waste – bad for the environment
  • People work longer hours to have more money to spend – neglect health, family

(主体)第二段:

  • 对环境有害
  • 人们工作时间更长,有更多的钱花——忽视健康,家庭

Key words and phrases: 关键词和短语:

advertising 广告

economic growth 经济增长

consumer demand 消费者需求

job creation 创造就业机会

over-consumption 过度消费

longer work hours 延长工作时间

social effects of advertising 广告的社会影响

environmental impact 环境影响

waste 浪费

sustainability 可持续性

8分范文

As advertising becomes increasingly pervasive and invasive, concerns and questions have arisen regarding the effects it may be having on the economy and on society. Some people believe the economic effects are positive, whereas others argue the social effects of advertising are negative. This essay will discuss both views and offer my own opinion.

Of course, advertising creates a desire in people to spend, and by spending, a nation’s economy is boosted. This furthers economic growth, so companies have more cash to procure capital, improve technology, expand and grow. These increase productivity and further stimulate the economy. Furthermore, they are able to spend on infrastructure, which in turn creates more jobs for more workers. This way, more people are able to make a living. It can also create further economic growth – for example, construction of a new highway also entails other investments, like gas stations, cafes and retain stores.

However, I agree that the negative social effects of advertising cannot be ignored, and outweigh the economic positives. Firstly, advertising and the desire it creates in people to spend more and more money means people have to work longer hours in order to buy. This means they spend more time away from their families, which can cause real damage to relationships. Furthermore, they may also neglect their own health, causing illness and more bills. Secondly, by incessantly purchasing products, we create real damage to the environment and our health – many products are not sustainable or recyclable, may be toxic or create heavy air pollution. One study found that the production and use of household goods was responsible for at least 60% of global greenhouse gas emissions.

Though advertising creates a demand for products that do help the economy, we cannot afford to ignore the detrimental impact it has on our society. We must ensure a balance is found.

译文

随着广告变得越来越普遍和侵入性,人们对广告可能对经济和社会产生的影响产生了担忧和问题。一些人认为经济影响是积极的,而另一些人则认为广告的社会影响是负面的。这篇文章将讨论这两种观点,并提出我自己的观点。

当然,广告会产生人们消费的欲望,通过支出,一个国家的经济会得到提振。这进一步促进了经济增长,因此公司有更多的现金来获取资本、改善技术、扩张和增长。这些措施提高了生产率,并进一步刺激了经济。此外,他们还能够在基础设施上支出,这反过来又为更多的工人创造了更多的就业机会。这样,就有更多的人能够谋生。它还可以创造进一步的经济增长——例如,修建一条新的高速公路还需要其他投资,如加油站、咖啡馆和零售商店。

然而,我同意广告的负面社会影响不能被忽视,而且超过了经济上的积极影响。首先,广告和它对人们花越来越多钱的渴望意味着人们必须花更长的时间才能购买。这意味着他们会花更多的时间远离家人,这可能会对人际关系造成真正的损害。此外,他们还可能忽视自己的健康,导致疾病和更多的账单。其次,通过不断购买产品,我们会对环境和健康造成真正的损害——许多产品是不可持续或可回收的,可能会有毒或造成严重的空气污染。一项研究发现,家庭用品的生产和使用至少占全球温室气体排放量的60%

虽然广告创造了对确实能帮助经济的产品的需求,但我们不能忽视它对我们社会的有害影响。我们必须确保找到一个平衡。

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