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21.9.25雅思写作真题「广告对社会经济和社会的影响」8分范文

Some people think advertising may have positive economic effects. Others think it has negative social effects because individuals are not satisfied with who they are and what they have. Discuss both views and giveyour opinion.

这是关于媒体类+社会类的双观点讨论题,以下由OGE外籍老师Tessa提供。

题目:

有人说广告有积极的经济影响,其他人则认为它带来负面的社会影响,因为它会让人们对自己和他们拥有的东西感到不满意。讨论双方观点,并给出你自己的看法。

BrainstormI started by brainstorming on the positive economic effects of advertising, and then what the negative social effects might be. I also researched the subject through articles in The New Yorker,Forbes magazine, The Guardian and CNN, and read articles from finance, psychology and advertising websites. I then listed the points.

我首先头脑风暴了广告的积极经济影响,然后是广告的消极社会效应。我还通过《纽约客》、《福布斯》杂志、《卫报》和CNN上的文章研究了这个话题,并阅读了金融、心理学和广告网站上的文章。然后我列出了以下要点。
Positive economic effects
积极的经济影响

  • Boosts the economy by people spending通过人们的消费促进了经济的发展
  • Creates healthy competition by producers and manufacturers – no monopoly由生产和制造商们创造了健康的竞争环境,无垄断
  • Creates a desire for better and more efficient products – makes money and makes our lives easier创造了对更好、更高效产品的渴望 —— 赚钱并且让我们的生活更轻松
  • Demand for products means more jobs对产品的需求意味着更多的就业机会

Negative social effects负面的社会影响

  • People never satisfied withwhat they have so keep consuming人们从不满足于他们所拥有的,所以他们不断地消费
  • People keep consuming so they get into debt人们不断消费,因此负债
  •  Constant comparison to what other people have经常与别人比较
  • Technology changing all the time, so new products soon become old and obsolete技术日新月异,所以新产品很快就会过时
  • Creates waste – bad for the environment造成浪费 —— 对环境有害
  • People work longer hours to have more money to spend – neglect health, family人们为了有更多的钱,工作更长的时间 —— 忽视健康、家庭

Paragraph One

(主体)第一段

I decided the first paragraph would focus on the positive economic effects, and chose two points to focus on.

(本文主体段) 第一段将重点放在积极的经济影响上,并选择了两点作为重点。

  • Boosts the economy by people spending
  • Demand for products means more jobs

Paragraph Two

(主体)第二段

In the second paragraph, I gave my own opinion and focused on two specific negative social effects of advertising.

在(主体)第二段中,我给出了自己的观点,并重点讨论了广告的两个具体负面社会效应。 

  • Creates waste – bad for the environment
  • People work longer hours to have more money to spend – neglect health, family

Key Words and Phrases关键词及词组
Advertising 广告, economic growth 经济增长, consumer demand 消费需求, job creation 工作机会, over-consumption 过渡消费, longer work hours 更长的工作时间, social effects of advertising 广告的社会影响, environmental impact 环境影响, waste 浪费, sustainability 可持续性。

全文

As advertising becomes increasingly pervasive 充斥各处的 and invasive 浸袭的 , concerns and questions have arisen regarding the effects it may be having on the economy and on society. Some people believe the economic effects are positive, whereas others argue the social effects of advertising are negative. This essay will discuss both views and offer my own opinion.
随着广告变得越来越普遍和侵入性,人们对广告可能对经济和社会产生的影响产生了担忧和问题。一些人认为经济影响是积极的,而另一些人则认为广告的社会影响是负面的。这篇文章将讨论这两种观点,并提出我自己的观点。

Of course, advertising creates a desire in people to spend, and by spending, a nation’s economy is boosted 经济被促进. This furthers economic growth 推进经济增长, so companies have more cash to procure capital 筹集资金, improve technology 改善技术, expand and grow. These increase productivity and further stimulate the economy. Furthermore, they are able to spend on infrastructure, which in turn creates more jobs for more workers. This way, more people are able to make a living. It can also create further economic growth – for example, construction of a new highway also entails 使成为必需 other investments, like gas stations, cafes and retail stores 零售商店.
当然,广告会产生人们消费的欲望,通过支出,一个国家的经济会得到提振。这进一步促进了经济增长,因此公司有更多的现金来获取资本、改善技术、扩张和增长。这些措施提高了生产率,并进一步刺激了经济。此外,他们还能够在基础设施上支出,这反过来又为更多的工人创造了更多的就业机会。这样,就有更多的人能够谋生。它还可以创造进一步的经济增长——例如,修建一条新的高速公路还需要其他投资,如加油站、咖啡馆和零售商店。

However, I agree that the negative social effects of advertising cannot be ignored, and outweigh the economic positives. Firstly, advertising and the desire it creates in people to spend more and more money means people have to work longer hours in order to buy. This means they spend more time away from their families, which can cause real damage to relationships.Furthermore, they may also neglect their own health, causing illness and more bills. Secondly, by incessantly purchasing products, we create real damage to the environment and our health – many products are not sustainable or recyclable, may be toxic or create heavy air pollution. One study found that the production and use of household goods was responsible for at least 60% of global greenhouse gas emissions 全球温室气体排放. 然而,我同意广告的负面社会影响不能被忽视,而且超过了经济上的积极影响。首先,广告和它对人们花越来越多钱的渴望意味着人们必须花更长的时间才能购买。这意味着他们会花更多的时间远离家人,这可能会对人际关系造成真正的损害。此外,他们还可能忽视自己的健康,导致疾病和更多的账单。其次,通过不断购买产品,我们会对环境和健康造成真正的损害——许多产品是不可持续或可回收的,可能会有毒或造成严重的空气污染。一项研究发现,家庭用品的生产和使用至少占全球温室气体排放量的60%。
Though advertising creates a demand for products that do help the economy, we cannotafford to ignore 不容忽视 the detrimental impact 有害影响 it has on our society. We must ensure a balance is found.
虽然广告创造了对确实能帮助经济的产品的需求,但我们不能忽视它对我们社会的有害影响。我们必须确保找到一个平衡。

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